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Performance cooling is the foundation of Flex-a-lite. In 1962, Eddy Davis founded the company with the original “flex fan” concept. Fifty years later, his Granddaughter, Lisa Chissus leads the company with the same innovative spirit that continuously looks for new ways to provide performance cooling solutions.
Throughout 2012, Flex-a-lite has been celebrating 50 years of cooling performance, and the fact that they are still makin’ it in the USA. That celebration will culminate at the 2012 SEMA Show with an new display located at booth number 22513. The display will pay homage to the company’s rich history in the performance aftermarket, and the company will introduce a dozen new performance cooling products. In addition, Flex-a-lite will also have its mobile museum on display at SEMA. This museum went on a 50-day tour this summer, letting distributors and consumers experience the history that has brought Flex-a-lite to where it is today.